During its CEDIA Expo TechTalk, Google Nest mentioned one key statistic that set the tone for the rest of the presentation: According to Parks Associates, 43% of US broadband households intend to purchase a smart home device in 2019.
And yet, homeowners are looking for more than gadgets. Instead, they are seeking a helpful home, with products that work seamlessly together without added fuss or installation headaches. This is where integrators come in.
Instead of focusing on the latest and greatest gadgets and gizmos to sell to customers, it may be wise to consider placing more emphasis on proper setup in order to make a sale.
From the article "TechTalk: How Google Nest is Getting Integrators Involved in ‘Connected Home’ Sales " by Andrew Nichols.
Parks Associates, a leading market research and consulting firm, has announced significant findings about those streaming content in their latest study, “The Viewer Journey: Navigating Streaming Optio...
Over half of homes (55%) now have smart home devices, compared with 51% in 2023, the researchers found. That finding is in keeping with similar research from Parks Associates that found that the pe...
About 50% of people who consume video on a viewing device (TV, computer, tablet, or phone) watch a free, ad-supported service (FAST) or ad-based video on-demand service (AVOD) at least once a week, ac...
New data compiled and analyzed by Parks Associates shows that average video viewing time in households in the United States has risen to 43.5 hours per week across all devices, but its numbers also sh...
