During its CEDIA Expo TechTalk, Google Nest mentioned one key statistic that set the tone for the rest of the presentation: According to Parks Associates, 43% of US broadband households intend to purchase a smart home device in 2019.
And yet, homeowners are looking for more than gadgets. Instead, they are seeking a helpful home, with products that work seamlessly together without added fuss or installation headaches. This is where integrators come in.
Instead of focusing on the latest and greatest gadgets and gizmos to sell to customers, it may be wise to consider placing more emphasis on proper setup in order to make a sale.
From the article "TechTalk: How Google Nest is Getting Integrators Involved in ‘Connected Home’ Sales " by Andrew Nichols.
New Parks Associates consumer data finds entertainment services lead the subscription economy for U.S. internet households, including 89% subscribing to a streaming video service, 32% subscribing to a...
During the April NAB Show 2024, Parks Associates said its research found that half of U.S. video-viewing households now watch FAST channels on a regular basis. From the Media Play News article, "FA...
In a recent column on StreamTV Insider, Parks Associates Director Eric Sorensen noted that “telcos are pursuing aggressive options with streaming in order to keep the pay TV business operating for as...
Parks Associates, in partnership with Bango, has released its new white paper Effective Bundling: Pain Points and Expectations from Subscription Leaders, featuring custom primary research of industry...
