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December 08, 2014
Google Pulls Ahead of Apple in TV Streaming: According to a report from research firm Parks Associates, Google’s Chromecast now accounts for 20% of sales from set-top-box/streaming sticks. Roku remains in the lead with a 29% share, but Apple has been pushed to third place with a 17% share. Amazon’s Fire TV is at number four with 10%. Chromecast is the cheapest device at $35, Roku has two devices at $50 and $99, while both Apple TV and Fire TV come for $90.
The price differential is on account of additional hardware that the other devices provide so you won’t need a separate device to watch content/run apps, but that’s less important right now as it is fetching Google market share. And additional devices can always follow.
From the article "Technology Stock Roundup: Tech Stocks Down But MSFT/INTC Gain" by Sejuti Banerjea.
Robot vacuum cleaners represent a thin market sliver, according to Parks Associates. They can be found in just 5-6 percent of broadband households. "It's not a breakout product, but it's far and ah...
It also hopes to bring new consumers into the market. The US smart home market has long been plagued by slow growth, largely due to device and platform fragmentation and high prices. However, consumer...
Over a half of US broadband households have a combination of pay-TV and at least one OTT service, Parks Associates found. Also, the research found that approximately 33% of cord-cutters would have sta...
Broadly, Roku has been able to capitalize on the secular viewership shift from linear TV to OTT platforms. In August 2017, Parks Associates found that Roku had a 37% share of the streaming media playe...
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