Google Pulls Ahead of Apple in TV Streaming: According to a report from research firm Parks Associates, Google’s Chromecast now accounts for 20% of sales from set-top-box/streaming sticks. Roku remains in the lead with a 29% share, but Apple has been pushed to third place with a 17% share. Amazon’s Fire TV is at number four with 10%. Chromecast is the cheapest device at $35, Roku has two devices at $50 and $99, while both Apple TV and Fire TV come for $90.
The price differential is on account of additional hardware that the other devices provide so you won’t need a separate device to watch content/run apps, but that’s less important right now as it is fetching Google market share. And additional devices can always follow.
From the article "Technology Stock Roundup: Tech Stocks Down But MSFT/INTC Gain" by Sejuti Banerjea.
In other OTT highlights Parks Associates will cover their latest research in “Adoption, Churn, and the Risky Lives of OTT Video Services;” while panel “Mobile Video’s Explosion: Personalized TV Has Ar...
In order for a virtual helpmate to run your life, it needs to engage with the providers of all the services you rely on, from your calendar app to your Uber ride. Those providers must either partner w...
“Importantly, all of these services have increased their subscriber base over the past year,” said Parks Associates. “The top five OTT services have stayed consistent, primarily through maintaining or...
Netflix beats all its streaming-video rivals both on number of members and success rate of keeping them signed up, a new study said Thursday. But the rest of the over-the-top market doesn’t need to...
