Providing market intelligence for more than 35 years

In The News

Technology On Brink Of Explosive Growth

TwiceBy 2003, networking standards such as HomePNA, HomePlug, HomeRF, or 802.11b will be able to support speeds fast enough to allow distributed digital MPEG4 (a next-generation compression standard for digital video) over home networks.

Parks Associates, Dallas, recently completed a consumer study in which 69 percent of respondents said they would be interested in a DSS solution that would let them watch programming on a second TV without the separate receiver (usually costing $100 to $200).

"Another driver will be the idea of having a home server that will store content, from music to videos and games," said Parks home networks analyst Kurt Scherf. "We've already seen the popularity of the TiVo Replay devices. There are a lot of folks who think that something like that will be the centerpiece of the home network. Napster [or other MP3 websites] could be on the server, and the kids could stream [MP3] to any stereo in the home. Forty five percent of consumers said they were interested in audio networking."

HomePlug, however, has the advantage of myriad wall-jack outlets throughout the house, although some industry members say older homes with older wiring may not be able to support a network. In addition, power-line networks may be subject to interference.

"Nothing will really happen with power-line in 2000 because there's no HomePlug spec yet," said Parks' Scherf. "If they make a first-quarter 2001 deadline, they'd be doing pretty well. Ethernet and phone-line will still dominate this year, and RF is finally picking up.

"Power-line will probably capture more than the 15 percent market share we had originally predicted by the end of 2004. It will probably cut into phone-line's share."

Scherf's original forecasts for 2004 called for a total 29-30 million network nodes (networked items such as PCs) in the United States, with phone-line taking a 55 percent share, HomeRF or 802.11b at 25-30 percent, and power-line at 15 percent.

From the article, "Technology On Brink Of Explosive Growth," by Amy Gilroy.

Previously In The News

Off the Beaten Path: Niche Subscription Video Services Between Boom and Bubble

Are you a fan of horror movies? Anime? Arthouse? British dramas? Whatever your off-the-beaten-path obsession is, there’s a subscription video service just for people like you out there. Parks Assoc...

Parks: Fitness still the leading use case for smartwatches

Despite all the convenience features of modern smartwatches, for users it’s still all about fitness, according to recently released data from Parks Associates. The research firm says that tracking...

Streaming Wars Accelerate: What’s Working and Why

Parks Associates, a Dallas-area research outfit, is tracking more than 200 OTT services and there are plenty more beyond those, points out analyst Hunter Sappington. “With so many services it is hard...

No more family freeloaders: Netflix to charge extra for sharing accounts

The trial is part of the streamer’s ongoing campaign to ensure revenue is not lost as the streaming space has grown increasingly competitive. According to an analysis by research firm Parks Associates...