Providing market intelligence for more than 35 years

In The News

Tech firms cook up ways to expand home products into kitchens

Household brands like Whirlpool, Samsung and Bosch are racing against tech behemoths like Google and Amazon to dominate the kitchen with internet-connected appliances and cooking gadgets that include refrigerators embedded with touch screens, smart dishwashers and connected countertop screens with artificially intelligent assistants that react to spoken commands.

Yet the “smart kitchen” remains a tough sell. With the kitchen often a hub for families and friends, habits there can be hard to change. And many people see the kitchen and mealtimes as a haven from their otherwise always-connected lifestyle. Only 5 percent of U.S. households own smart appliances today, up from 3 percent in 2014, according to the research firm Parks Associates.

From the article "Tech firms cook up ways to expand home products into kitchens" by Brian X. Chen.

Previously In The News

Parks Associates: Live TV Healthy, Just Shifting to Connected Devices

Parks Associates has identified five key video trends that have emerged in today’s shifting media landscape, where “internet-based live content is experiencing a renaissance.” The new whitepaper—To...

How Tubi TV Plans To Take On The AVOD Market

Tubi TV knows that not everyone wants to pay for premium content. “We see a strong desire among viewers who want free content, whether they’re viewers in search of value or subscription viewers who...

OTT Churn Rate At 19 Percent In The U.S.

The churn rate for OTT video services is 19 percent of U.S. broadband households, according to Parks Associates, meaning that roughly one in five households has canceled a streaming service in the las...

Can Google's Android TV Take on an Updated Apple TV?

Perhaps aware of Chromecast's limitations, Google unveiled Google TV's successor, Android TV, at its I/O conference last year. Compared to Google TV, Android TV is far less complex, with a standard in...