Providing market intelligence for more than 35 years

In The News

Tech Execs: 2016 Will Be 4K’s Year in Live Sports Production

“You shoot a local soccer game with a camera or use your cell to shoot video and then play it on 4K TV,” he said, adding that taking photos in 4K and running them as a slideshow on TV is another prime display for the technology. “Every device helps accelerate interest in 4K. This helps consumers get used to the quality and drives want for the products.” He said equipment cost is reasonable, with cameras that can be used to shoot theatricals now running $30,000. The price point for the same gear 10 years ago: $250,000. As for 4K TVs, LG’s Durgin said more and more Americans are embracing them. He cited projections calling for 1.5 million 4K TV sets in the U.S. in 2014, a total that is now forecast to reach 4 million or 5 million this year. “That could double in 2016 to 10 million,” he said, noting that research from Parks Associates pegs global 4K sets at 330 million by 2019.

From the article "Tech Execs: 2016 Will Be 4K’s Year in Live Sports Production" by SportsVideo.com.

 

Previously In The News

TV antenna use surges amid coronavirus outbreak

That’s according to Parks Associates, which said that 25% of U.S. broadband households use an antenna to watch local broadcast TV channels, up from 15% in 2018. The firm said those figures could incre...

Sharing your TV streaming passwords? Cable companies won’t stop you—yet

Neither of these methods work particularly well, at least for the kind of casual sharing that’s pervasive among friends and family members. A survey earlier this year by Parks Associates found that 18...

Comcast and Charter face a grim new reality: actual competition

“Across the nation, all sorts of internet service providers have gained two new competitors,” says Kristen Hanich, the research director for Parks Associates, referring to T-Mobile and Verizon. “They...

As ‘Game of Thrones’ Returns, Is Sharing Your HBO Password O.K.?

The effect on the companies’ bottom lines remains unclear, but a study by Parks Associates, a research group, found that sharing cost the streaming video industry $500 million in 2015. One reason t...