Providing market intelligence for more than 35 years

In The News

Tech Execs: 2016 Will Be 4K’s Year in Live Sports Production

“You shoot a local soccer game with a camera or use your cell to shoot video and then play it on 4K TV,” he said, adding that taking photos in 4K and running them as a slideshow on TV is another prime display for the technology. “Every device helps accelerate interest in 4K. This helps consumers get used to the quality and drives want for the products.” He said equipment cost is reasonable, with cameras that can be used to shoot theatricals now running $30,000. The price point for the same gear 10 years ago: $250,000. As for 4K TVs, LG’s Durgin said more and more Americans are embracing them. He cited projections calling for 1.5 million 4K TV sets in the U.S. in 2014, a total that is now forecast to reach 4 million or 5 million this year. “That could double in 2016 to 10 million,” he said, noting that research from Parks Associates pegs global 4K sets at 330 million by 2019.

From the article "Tech Execs: 2016 Will Be 4K’s Year in Live Sports Production" by SportsVideo.com.

 

Previously In The News

Parks Associates Focus On Top 10 Entertainment Disruptors

Analysts and leading company executives, including Vivint Smart Home, Rovi, AT&T Digital Life, Schneider Electric, Comcast and Hewlett-Packard, all took part in panel discussions. A major highlight...

Extra Miles For Fitness Trackers

Marketing for RecycleHealth got an unexpected boost from an applicant to the digital health communication certificate program, who volunteered her design skills and did a photo shoot of donated device...

Nearly Half Of Homebuyers Want Smart Homes

This survey was conducted by Parks Associates on behalf of the Coldwell Banker brand within the United State, June 6 to 9, 2016 through a third party via an online omnibus product. The survey was cond...

Smart Home Gadgets Need To Live Together

Smart home technology that has long been knocking at doors will settle into the mainstream after rival gadgets and services become hassle-free guests that get along with one another, industry insiders...