TargetSpot has added Xbox Music to the list of affiliates for its digital audio advertising network, the company just announced. The partnership gives TargetSpot advertisers access to streaming audio inventory delivered via Microsoft Xbox consoles as well as Windows 8 and Windows RT tablet computers and PCs, and Windows Phone 8 mobile devices.
According to the Digital Audio Benchmark and Trend Study conducted by Parks Associates, over one-third of people who listen to Internet radio also tune in via a connected TV device, including Xbox console setups. Some 42% of U.S. households with broadband access listen to Internet radio, and 22% of these have a household income over $100,000.
Overall, the size of the U.S. Internet radio audience is expected to increase from 147.3 million in 2013 to 176.5 million in 2016, according to separate data from eMarketer, representing an increase from 46.1% to 53.7% of the total U.S. population.
From the article, "TargetSpot Delivers Audio Ads For Xbox Music" by Erik Sass.
Parks Associates, a research firm, has released the results from its Apple iPhone Siri Users study, which finds that Siri is primarily used to make phone calls and send text messages. The report fo...
Parks Associates today announced Jeremy Eaton, VP & GM, Honeywell Smart Grid Solutions, Honeywell, and Kevin Meagher, VP, GM, Smart Home, Lowe's Companies, Inc., will deliver keynotes at the upcomi...
"I've had conversations with DirecTV, who said they are reluctant to spend money marketing a free service," said Brett Sappington, director-research at Parks Associates, a market-research and consu...
Today, 40% of smartphone owners already use digital assistants, according to a recent survey conducted by Parks Associates. Millennials are most likely to partake (46%), but -- as the technology co...
