TargetSpot allows advertisers to target online radio listeners based on various factors, including ZIP code, time of day and personal listening preferences.
According to research cited by TargetSpot, 42% of U.S. households with broadband access listen to Internet radio, and 22% of these have a household income over $100,000. On the advertising front, 58% of online radio listeners can recall having seen or heard an online radio ad in the last 30 days.
The TargetSpot data is drawn from the Digital Audio Benchmark and Trend Study, based on a survey of adult U.S. broadband households conducted from January 7-17, 2012, by Parks Associates.
From the article, "TargetSpot Adds 6 Pure-Play Audio Partners" by Erik Sass.
Venture capitalists' recent investments in Uber "underscore the confidence investors have in Uber's growth," an Uber spokeswoman said. She said additional funding will be geared toward its car-pool...
While Uber is forging ahead with its initiatives, tangible safety improvements may take time, said Parks Associates research analyst Tejas Mehta. "Uber's new safety initiatives are an acknowled...
For Amazon, the introduction of the exclusive service could help it gain more attention in the crowded market of streaming-media players, where it remains a second-tier player. Rival Roku is the le...
A growing retail presence among companies manufacturing end-user home networking products indicates that the home networking industry is beginning to make headway in the mass market. The effect i...
