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February 21, 2017
Smart-home devices could be starting to take off. Parks Associates said last month that about 26 percent of U.S. homes that have high-speed Internet connection also had a smart-home device in 2016, compared with 19 percent the year before. It forecast that half of those homes would have at least one connected device by 2020.
From the article "Target bets on connected devices with own-branded smart lamp" by Benny Evangelista.
Cord-cutter consumer research from Parks Associates shows the percentage of US broadband households that use only antennas to receive TV has steadily increased since 2013 to reach 15 per cent. The fir...
According to market research firm Parks Associates’ OTT Video Market Tracker service, the churn rate for OTT video services is 19 per cent of US broadband households, indicating roughly one in five ho...
Consumer research from market research and consulting company Parks Associates reveals 29 per cent of US broadband households get most of their news from social media platforms such as Facebook and Tw...
Research from market research and consulting company Parks Associates reveals that 20 per cent of US pay-TV subscribers say they are dissatisfied with their pay-TV service, representing a 100 per cent...
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