Smart-home devices could be starting to take off. Parks Associates said last month that about 26 percent of U.S. homes that have high-speed Internet connection also had a smart-home device in 2016, compared with 19 percent the year before. It forecast that half of those homes would have at least one connected device by 2020.
From the article "Target bets on connected devices with own-branded smart lamp" by Benny Evangelista.
According to new Parks Associates research published ahead of the 2016 International Consumer Electronics Show (CES), 44% of car owners in US broadband households already have some a connected car fea...
On the other hand, achieving such a feat may not be as easy it seems. Data published by Parks Associates highlights that during the past 12 months, approximately 50% of Hulu’s subscribers have not opt...
The panelists were all in consensus that VR is not a just a temporary hype and will continue to grow. Recent study from Parks Associates revealed that 2.3M households in US already own a VR headset, s...
Mass-market adoption requires value propositions that the majority of consumers care about — saving money, being more energy efficient, staying comfortable and adding convenience to their lives. There...
