Over-the-top video is taking over connected devices around the globe. According to research from the Parks Associates, there are more than 200 OTT services in the U.S. market alone, and there are over 500 operating throughout Europe. In the US, over 53% of the broadband households subscribe to both a pay-TV service and at least one OTT video service. In addition to the streaming services, it is estimated that 300 hours of video are uploaded to YouTube every minute.
From the article "Tackling the Video Revolution — How AT&T, Verizon, Sprint & T-Mobile Are Investing in Video" by Matt Lopez.
Recent research from Parks Associates, presented at the StreamTV Show in Denver, CO, highlights a significant trend: spending on streaming services has dropped by 30%, with the average U.S. household...
Research from Parks Associates shows shifts in demand for streaming video services in the US, including a significant drop in spending. The firm’s latest research from its Video Services Dashboard rep...
According to research by Parks Associates, 94% of U.S. internet households have at least one subscription service, and over half subscribe to four or more streaming video services. This growing subscr...
In a new report from Parks Associates, the researcher reports a significant drop in spending and a declining number of services viewers subscribe to. "Consumers are spending less, but rather than...
