According to Parks, only 6 per cent of US broadband households rely on desktops exclusively, with an additional 6 per cent of households using only a combination of desktops and tablets.
“Desktop adoption has declined from a peak of 91 per cent down to 61 per cent of broadband households, and it will not recover, as just 12 per cent of households bought a desktop in 2015,” Barbara Kraus, Parks director of research, commented.
From the article "Tablets Rise Amid Stark Desktop Decline" by Martin Kovacs.
According to Parks Associates, nearly 40 percent of U.S. broadband households are watching multiple streaming services like Netflix, Amazon Prime and Hulu on those devices. With high numbers of str...
According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the avera...
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“Innovations such as voice have resonated with consumers, quickly creating new opportunities for companies to leverage voice as a user interface within the consumer IoT,” said Elizabeth Parks, SVP, Pa...
