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March 13, 2013
Recent research from Parks Associates showed that more than one third of tablet owners use the device as a second screen to search for programme information and listings - tablets are substituting interactive programme guides, hence the increased usage in the evenings.
From the article, "Tablet click-through rates for branding campaigns 250% higher than smartphones" by Ellen Hammett.
Piracy is projected to expand to new heights in one of the most popular forms of entertainment consumption — streaming services. By 2027, there is a projected loss of $113 billion for streamin...
Research group Parks Associates published a report in 2022 in collaboration with SmartThings that stated that 54% of US internet households think their electric bills are too high. Plus, 56% of them w...
Apple devices are a mainstay of US households. The portfolio of devices are so frequent around the United States, that almost a fifth of the population is an Apple loyalist. Parks Associates, a mar...
The residential security industry has gained millions of households due to the explosion of DIY offerings and COVID-19. While in 2022 the home security system adoption slowed, the rebound of professio...
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