Recent research from Parks Associates showed that more than one third of tablet owners use the device as a second screen to search for programme information and listings - tablets are substituting interactive programme guides, hence the increased usage in the evenings.
From the article, "Tablet click-through rates for branding campaigns 250% higher than smartphones" by Ellen Hammett.
To present the content for this session, the TecHome Builder Summit is bringing in one of the leaders in home technology research. Tom Kerber, the director of IoT strategy for Parks Associates, will b...
"The expansion of mobile device platforms to wearable form factors creates many opportunities for developers to build new services and applications," said Harry Wang, director, health and mobile produ...
A new study from Parks Associates confirms earlier studies from ComScore and eMarketer this year: Roku is running away with the streaming device market while Apple is lagging way behind, controlling a...
Beyond that, AT&T also gets revenue by licensing those movies and TV series to other pay-TV providers and subscription Net TV services such as Netflix. "Video and entertainment will remain the key dri...
