Recent research from Parks Associates showed that more than one third of tablet owners use the device as a second screen to search for programme information and listings - tablets are substituting interactive programme guides, hence the increased usage in the evenings.
From the article, "Tablet click-through rates for branding campaigns 250% higher than smartphones" by Ellen Hammett.
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The latest Parks Associates study is out, and it has more bad news for traditional pay TV companies. Once again, satellite and cable companies are seeing losses. And it’s not just streaming services t...
