With streaming service churn rate holding steady at 47 per cent globally according to Parks Associates, the argument for retention centers back on content availability and user experience. Viewers will come to a service if it has content they’re interested in and the experience is seamless. There’s no doubt that linear TV as we know it will slowly fade out and be replaced by Spotify-like TV experiences that cater to each subscriber’s own personal sequence of programmes and ads.
From the article, "Synamedia CTO shares 2024 predictions" from Advanced Television
Around 40 percent of U.S. broadband households reported in a Parks Associates survey near the end of 2015 they had a recent privacy or security problem with a connected device, primarily a virus, spyw...
IoT research firm Parks Associates released findings in which it says 46 percent of U.S. Millennials with smartphones use voice recognition software, including Apple’s Siri, Google Now or Microsoft’s...
Looking at IoT security from a consumer point of view, the research firm Parks Associates has found that almost half of U.S. broadband households rank privacy as their greatest concern when connecting...
The report includes insights from DISH Network, SES/HD Plus, Sling TV, NOW TV (Sky), Ampere Analysis, Futuresource Consulting, Parks Associates, Strategy Analytics, IHS Markit, Pay-TV Innovation Forum...
