With streaming service churn rate holding steady at 47 per cent globally according to Parks Associates, the argument for retention centers back on content availability and user experience. Viewers will come to a service if it has content they’re interested in and the experience is seamless. There’s no doubt that linear TV as we know it will slowly fade out and be replaced by Spotify-like TV experiences that cater to each subscriber’s own personal sequence of programmes and ads.
From the article, "Synamedia CTO shares 2024 predictions" from Advanced Television
A new IoT research report from Parks Associates revealed that less than 30 percent of U.S. broadband households actually know where to purchase smart home products or services. What's more, about 40 p...
Smart home applications may still be seen as a novelty, but in-home security is on the rise with Parks Associates forecasting that about 24 percent of U.S. broadband households will have an IP camera...
Parks Associates today announced three new NUMBERS™ products focused on key IoT categories, including U.S. and global forecasts for IP cameras, home security, and smart home controllers through 2020....
Mirai, and other similar attacks, could become an even larger problem as more consumers continue adopt IoT devices at the home. Indeed, IAB revealed in its recent study that two-thirds, or 62 percent,...
