With streaming service churn rate holding steady at 47 per cent globally according to Parks Associates, the argument for retention centers back on content availability and user experience. Viewers will come to a service if it has content they’re interested in and the experience is seamless. There’s no doubt that linear TV as we know it will slowly fade out and be replaced by Spotify-like TV experiences that cater to each subscriber’s own personal sequence of programmes and ads.
From the article, "Synamedia CTO shares 2024 predictions" from Advanced Television
In fact, 4K has been around long enough to have already had a significant impact on the TV landscape. 4K TVs have found their way in to millions of US homes, while recent predictions by industry analy...
Automotive applications have strong momentum: Parks Associates estimates that 25% of U.S. cars and light trucks (about 54 million vehicles) have some kind of network connectivity today, with about 14...
The report and accompanying pie chart released Wednesday by Parks Associates in advance of Mobile World Congress celebrates Apple’s 40% share of the U.S. smartphone market, but doesn’t say whether tha...
Some 117 million Americans are expected to need caregiving assistance by 2020, according to the recently released Caregiving Innovation Frontiers (CIF) study conducted by AARP and Parks Associates. Ye...
