With streaming service churn rate holding steady at 47 per cent globally according to Parks Associates, the argument for retention centers back on content availability and user experience. Viewers will come to a service if it has content they’re interested in and the experience is seamless. There’s no doubt that linear TV as we know it will slowly fade out and be replaced by Spotify-like TV experiences that cater to each subscriber’s own personal sequence of programmes and ads.
From the article, "Synamedia CTO shares 2024 predictions" from Advanced Television
“Getting consumers to interact with Apple in a whole bunch of different ways helps develop that positive relationship early,” said Jennifer Kent, a director of research at Parks Associates, a Dallas r...
Brad Russell, a senior analyst with the research firm Parks Associates, said only about 7 percent of U.S. homes with broadband Internet service have installed Internet-connected door locks. Device...
Only about 22 percent of U.S. homeowners have a professionally monitored home-security system, and most of those have been installed by the companies, said Parks Associates senior analyst Brad Russell...
Meanwhile, August Home and Walmart are testing a service that uses a smart lock to open the door for a delivery person to leave an online-ordered package inside. The Assa Abloy acquisition gives Au...
