With streaming service churn rate holding steady at 47 per cent globally according to Parks Associates, the argument for retention centers back on content availability and user experience. Viewers will come to a service if it has content they’re interested in and the experience is seamless. There’s no doubt that linear TV as we know it will slowly fade out and be replaced by Spotify-like TV experiences that cater to each subscriber’s own personal sequence of programmes and ads.
From the article, "Synamedia CTO shares 2024 predictions" from Advanced Television
The extent of the opportunity for the soon to be announced NFL+ app, which opens the possibility that all games in America’s most popular sport, could be streamed direct-to-consumer, has been revealed...
So far, though, a relatively small percentage of customers are using the rapidly evolving technologies. High-tech thermostats are the most commonly purchased smart home devices, but only about 8 pe...
Roku hasn't yet succeeded in its goal to become the new operating system for the connected TV, but it is ruling the roost when it comes to media streaming hardware. A new Parks Associates study has...
Almost one in five UK households with a broadband service use Netflix, according to research from Parks Associates. According to Parks, 18% of UK broadband households have paid to use Netflix during t...
