With streaming service churn rate holding steady at 47 per cent globally according to Parks Associates, the argument for retention centers back on content availability and user experience. Viewers will come to a service if it has content they’re interested in and the experience is seamless. There’s no doubt that linear TV as we know it will slowly fade out and be replaced by Spotify-like TV experiences that cater to each subscriber’s own personal sequence of programmes and ads.
From the article, "Synamedia CTO shares 2024 predictions" from Advanced Television
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Using its OTT Video Market Tracker tool, Parks Associates has found that the number of OTT services in the United States has reached nearly 300. The firm said the total is more than double the amou...
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Distributing its video out to its various websites could be a boon to Yahoo. Parks Associates' Brett Sappington predicted that traditional magazines may make a leap to presenting their content via onl...
