A new study from Dallas-based research firm Parks Associates has found that 20% of US broadband households (approximately 90 million homes) cancelled at least one OTT or SVOD subscription in 2015.
This doesn’t necessarily mean that subscriptions are waning—64% of households surveyed had an SVOD subscription at the end of 2015, up from 59% in 2014. But findings suggest that customers are still shopping around and experimenting with SVODs, particularly niche services like Japanese anime service Crunchyroll.
From the article "SVODs Are Hot, But Subscribers Are Still Fickle" by Bree Rody-Mantha.
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According to a report published by Park Associates, Apple enjoyed the major chunk; however Samsung does not lag behind, with a 31 percent market share. “Apple remains the dominant smartphone manufa...
According to a report published by Park Associates, Apple enjoyed the major chunk; however Samsung does not lag behind, with a 31 percent market share. “Apple remains the dominant smartphone manufa...
