A new study from Dallas-based research firm Parks Associates has found that 20% of US broadband households (approximately 90 million homes) cancelled at least one OTT or SVOD subscription in 2015.
This doesn’t necessarily mean that subscriptions are waning—64% of households surveyed had an SVOD subscription at the end of 2015, up from 59% in 2014. But findings suggest that customers are still shopping around and experimenting with SVODs, particularly niche services like Japanese anime service Crunchyroll.
From the article "SVODs Are Hot, But Subscribers Are Still Fickle" by Bree Rody-Mantha.
Consumers have been relatively quick to embrace voice-based applications, especially considering early experiences with voice technology, such as automated toll-free phone systems, were not particular...
A study last year by research firm Parks Associates suggested SVOD services would stand to lose upwards of $500 million in revenue in 2015 from the practice of sharing passwords. However other rese...
Recent advances in smart security and safety devices offer consumers new and expanded solutions to help them trade in worry for peace of mind. Companies invested in IoT technologies are leading that e...
Roku continues to be the market leader for streaming devices, but Amazon’s Fire TV devices have made significant inroads over the last year, according to a report released by market research firm Park...
