You might think the generation that regards traditional television with something approaching open disdain would be unwavering in their loyal to the SVODs and OTTs that stream their beloved content anytime and anywhere they want it.
But that’s not neccesarily so, according to a new study from Dallas-based research firm Parks Associates. The U.S. survey found that 20% of U.S. broadband households (approximately 90 million homes) cancelled at least one OTT or SVOD subscription in 2015.
From the article "SVODs Are Hot, But Subscribers Are Still Fickle: Survey" by Bree Rody-Mantha.
Parks Associates announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 months....
A US-based market researcher in its study said that 68 percent of smartphone owners in the country listen to music via streaming outlets on a daily basis. Parks Associates has released new data that r...
SMART home technology that has long been knocking at doors will settle into the mainstream after rival gadgets and services become hassle-free guests that get along with one another, industry insiders...
The margins between households who subscribe to traditional TV and those opting to cut the cord continue to widen, according to new research from Parks Associates. The number of households adopting st...
