You might think the generation that regards traditional television with something approaching open disdain would be unwavering in their loyal to the SVODs and OTTs that stream their beloved content anytime and anywhere they want it.
But that’s not neccesarily so, according to a new study from Dallas-based research firm Parks Associates. The U.S. survey found that 20% of U.S. broadband households (approximately 90 million homes) cancelled at least one OTT or SVOD subscription in 2015.
From the article "SVODs Are Hot, But Subscribers Are Still Fickle: Survey" by Bree Rody-Mantha.
Dallas-based marketing research firm Parks Associates has released new mobile research showing 86% of U.S. broadband households now own a smartphone. The smartphone markets in European nations, like i...
“The connected home has become more data hungry than ever, and video consumption is the primary driver,” says Parks Associates. “Consumers are streaming video to every available screen from an increas...
The changes are especially noticeable at Hulu, which is owned by parents of the very television networks - Fox, ABC and NBC - threatened by changes in the way we watch TV. Hulu has set itself apart by...
Meanwhile, they'll also have one eye firmly fixed on Apple's smartwatch and devices of that ilk which are slated to overtake the sale of fitness-tracker devices by 2018 with 68 million sales compared...
