A recent study by Parks Associates shows that 76% of U.S. households have at least one video streaming service, and according to nScreenMedia, the average subscriber has more than 3 services. That said, not every service needs to be the daily destination to be a successful one for consumers.
From the Brightcove article, "SVOD Success With Daily, Weekly, and Monthly Active Users" by Eric Knutson
According to new research from Parks Associates, 7-9% of US households with internet own a smart garage door opener, but only a significantly smaller number of these households are using the smart cap...
Parks Associates director of research Brett Sappington said that he expects Apple to keep its user interface free of ads, given the brand’s emphasis on elegant design. But, he added, you shouldn’t...
As the clock counts down and closes out 2015, executives throughout the television and film industries will snuggle down in their beds thinking of the fast-paced year that has just passed. Just before...
Ahead of the show (the word barely covers what CES is – a city-wide exposition that takes up endless floors in high-rise hotels, not just exhibition halls), Parks Associates revealed television purcha...
