A recent study by Parks Associates shows that 76% of U.S. households have at least one video streaming service, and according to nScreenMedia, the average subscriber has more than 3 services. That said, not every service needs to be the daily destination to be a successful one for consumers.
From the Brightcove article, "SVOD Success With Daily, Weekly, and Monthly Active Users" by Eric Knutson
A new Parks Associates report on streaming media devices reports four brands – Amazon, Apple, Google, and Roku – accounted for 86% of all units sold to US broadband households in 2014. This market...
According to an August report by research firm Parks Associates, 86% of all media-streaming products sold to US households with broadband in 2014 consisted of Amazon, Apple, Google and Roku's devices...
A report by Parks Associates says that among the 57% of U.S. households with OTT services (Netflix, Hulu, Amazon (NASDAQ:AMZN), HBO Go), 11% use shared-accounts. Parks estimates that OTT video streame...
New research from Parks Associates states that more than 330 million 4K UHD TVs will be sold globally by the end of 2019, an increase from two million in 2013. The report, Connected CE: Trends and...
