A recent study by Parks Associates shows that 76% of U.S. households have at least one video streaming service, and according to nScreenMedia, the average subscriber has more than 3 services. That said, not every service needs to be the daily destination to be a successful one for consumers.
From the Brightcove article, "SVOD Success With Daily, Weekly, and Monthly Active Users" by Eric Knutson
Parks Associates research has uncovered low awareness about the standard from dispatchers and first responders, with several also indicating concerns about the implementation due to the fragmented nat...
Beyond the obvious forms of communication (WhatsApp, Zoom, social media, email, etc.), the number of internet-connected devices per household in the US now stands at around 17 (it was one or two in th...
In 2023, Parks Associates claimed that 20% of American households now have video doorbells. From the article, "‘You could hear a man’s voice coming from our cameras’: Woman issues warning to every...
Bango is pleased to announce a groundbreaking new whitepaper. Based on interviews with leading subscription executives and first-party research from Parks Associates, it reveals some of the pain point...
