Perhaps the bigger surprise is that more haven’t exited the market — yet. “We’re finding that there are many services that are … getting enough subscribers just to be able to be sustainable,” Brett Sappington, senior director of research at Parks Associates, said.
That’s been enough to keep the doors open, but many outlets — particularly smaller, niche offerings — are seeing their subscriber levels plateau.
“They don’t have the marketing knowledge or complexity and the capital to be able to effectively market their service,” Sappington said. “They get kind of stuck, or find themselves growing slowly over time.”
Many industry observers, including those who play in the SVOD arena, say a bigger shakeout is inevitable or already underway.
From the article "SVOD MARKET: Survival of the Fittest" by Jeff Baumgartner.
Apple’s iPhone accounted for 40% of all smartphones in use in the US, according to the latest 360 View, Mobility & the App Economy research released by Parks Associates. Following up on comScore’s...
PayPal is the number one mobile payment app in the U.S., according to research by Parks Associates and by quite a margin. NFC World reported that 12 percent of those polled prefer PayPal while retail-...
Security system use is particularly common in multi-dwelling properties. Parks Associates research shows that 41% of multi-dwelling unit (MDU) property managers have a security/access system for commo...
It's no wonder that OTT is on everyone's mind. In 2016, Major League Baseball's streaming service, MLB.TV, was the fourth-most popular streaming service in the U.S., after Netflix, Hulu, and Amazon P...
