Parks Associates’ latest Home Services Dashboard reveals that US consumers who do not bundle their home services reported an increase in their monthly spending from Q3 2023 to Q3 2024. The research firm’s consumer survey of 8,000 US internet households reveals that the monthly average spend among consumers without bundles was $100 (€96.08) for mobile phone service, $91 for traditional pay-TV service, $71 for internet service, and $53 on security service.
The Home Services Dashboard visualises the most important metrics informing the strategic decision making of companies providing communications services to the home.
“There are signs indicating an increasingly bifurcated market, as consumers 
opt for either the lowest cost and most bare-boned service or for valuable bundled options combining both traditional and value-added services,” commented Kristen Hanich, Research Director, Parks Associates. “Millions of lower-income households have reduced their internet service spending with some even cutting it entirely as a result of the Affordable Connectivity Programme’s (ACP) termination earlier this year, so ISPs are competing both for high-value subscribers and financially constrained cord-cutters.”
“Leading ISPs are introducing new low-cost internet offerings, paired with streaming video and mobile services bundles,” Hanich added. “Consumers overall remain price constrained, and further improvements will depend on how well we’re able to tame inflation.”
From the Advanced Television article, "Survey: US spend on standalone mobile, internet, pay-TV rises"
A European consumer survey examining 4K consumer adoption and preferences revealed by Parks Associates at CES 2016 suggests that some 17 per cent of broadband households in the UK, France, Germany, an...
According to research from Parks Associates, 33 per cent of UK broadband households subscribed to an OTT video service as of Q3 2015. The study – Connected Consumer in Europe – also shows that only 15...
“Multiple content players have held onto traditional content windowing strategies for years, but OTT technologies and emerging business models have finally forced these companies to experiment with ne...
“The growth of OTT subscription services is amazing. Several notable OTT services launched during the past year, and more will be introduced in 2016. We expect to see a variety of new content options...
