Parks Associates’ latest Home Services Dashboard reveals that US consumers who do not bundle their home services reported an increase in their monthly spending from Q3 2023 to Q3 2024. The research firm’s consumer survey of 8,000 US internet households reveals that the monthly average spend among consumers without bundles was $100 (€96.08) for mobile phone service, $91 for traditional pay-TV service, $71 for internet service, and $53 on security service.
The Home Services Dashboard visualises the most important metrics informing the strategic decision making of companies providing communications services to the home.
“There are signs indicating an increasingly bifurcated market, as consumers 
opt for either the lowest cost and most bare-boned service or for valuable bundled options combining both traditional and value-added services,” commented Kristen Hanich, Research Director, Parks Associates. “Millions of lower-income households have reduced their internet service spending with some even cutting it entirely as a result of the Affordable Connectivity Programme’s (ACP) termination earlier this year, so ISPs are competing both for high-value subscribers and financially constrained cord-cutters.”
“Leading ISPs are introducing new low-cost internet offerings, paired with streaming video and mobile services bundles,” Hanich added. “Consumers overall remain price constrained, and further improvements will depend on how well we’re able to tame inflation.”
From the Advanced Television article, "Survey: US spend on standalone mobile, internet, pay-TV rises"
Media research firm Parks Associates said there are more than 300 direct-to-consumer streaming services in the United States. From the article "What I’m thankful for in sports media" by Jeff Agrest...
Amid a slowing economy and the threat of inflation, consumer spending slowed over 2022. Despite this, consumers remained invested in streaming video consumption, with a record-high 23% of internet...
According to details of a new study developed by market research firm Parks Associates, the Apple TV is continuing to struggle in the living room. Now in fourth place behind Roku, Google and Amazon, A...
Apple's effort to upend the television market isn't a sure thing, analysts said. Many of the features that it is expected to include on Apple TV -- an app store, voice search, a more powerful processo...
