A survey of online gamers from 2006 by Parks Associates found that the “power gamers” that account for 30 percent of retail revenue are just 11 percent of the online gaming population. The majority are “social, liesure and dormant” gamers.
From the article, "Survey Says Gaming Isn’t Just For the Nerdy. Or Is It?" by Jared Newman
If predictions from Parks Associates are correct, this should be a good season for connected devices like Chromecast, Amazon Fire TV and Roku. That's mainly because they’re cheap and small and, if...
Although low-cost over-the-top TV services continue to gain steam, a somewhat older multichannel TV provider will continue to grow. Dallas-based media researcher Parks Associates says IPTV subs...
As consumer electronics become more complex and interconnected, people are showing a desire for some sort of professional solution to assist with getting all of their devices to work together....
In RTB, scale also means having the power to process data at rapid speed. From the time a request comes in, each bidder has 100 milliseconds to respond. In that time, a bidder has to locate the use...
