Providing market intelligence for more than 35 years

In The News

Survey says: Roku is the most popular streaming device

Roku beat out Apple TV, Google’s Chromecast, and Amazon Fire TV in the rapidly expanding media streaming market. Today, of the US households that have at least one consumer electronics device, more than 20% use a streaming device to watch TV, movies and other entertainment content, the survey said. That’s up from 12% last year.“Roku devices are now the third most widely used connected CE device, trailing only Microsoft Xbox and Sony PlayStation as the most common platforms to access online video content on a TV set,” said Barbara Kraus, Director of Research at Parks Associates.

From the article "Survey says: Roku is the most popular streaming device" by Stephanie Myers.

Previously In The News

mHealth Looks to Solve the Diabetes Care Management Conundrum

Earlier this year, a report from digital health analyst Parks Associates found that 27 percent of people with a chronic condition want a mobile health device that tracks their health, but a significan...

Everything You Need to Know About the First Super Mario iPhone Game

"A new Mario game is likely to be popular not only among the kid/teen crowd but also among the older Millennial generation who grew up with the famous game," Jennifer Kent, director of market research...

Amazon patents floating warehouses to cater for drone delivery

“Sleep-tracking features of smartwatches and fitness trackers are raising consumer awareness about lack of sleep. 42pc of consumers in US broadband households are concerned their health will worsen du...

Quarter Of Millennials Are OTT-Only Broadband Households

Nearly a quarter (23%) of Millennial heads of household are OTT only households, higher than the national average of 15% among all U.S broadband households. Parks Associates analysts also note that...