Thank you for registering for Parks Associates. We have sent a verification email to your email address along with your temporary password. Please verify your email address via the link in this email as soon as possible. The link expires in 60 minutes.
April 18, 2024
Parks Associates’ Smart Home Dashboard, quarterly consumer research featuring surveys of US internet households, finds 45 per cent of US internet households have at least one smart home device and 18 per cent have six or more.
“Heading into 2024, the profile of the smart home adopter looks different than in the earlier years of the market,” said Jennifer Kent, VP Research, Parks Associates. “Mainstream households with 1-5 devices now outnumber the smart home-enthusiast households with 6+ devices. This shift in the average smart home consumer requires companies to adjust the marketing, sales, and support strategies for their products, to better align with the needs and demands of this middle market.”
“A wide variety of players compete in the smart home,” Kent added. “Companies are building out their ecosystems to maximise their sales potential and provide a better, more integrated experience to end users. This makes the platform that much more important as a center point for control of the connected home.”
From the Advanced Television article, "Survey: 18% US homes have 6 or more smart devices"
According to Parks Associates, about 70% of Americans watch a short video on their smartphone every day. I guess I believe that, but only because I'm so not that person I'm agreeing about a lifestyle...
In Spain, about three-fourths of residents have high-speed Internet. About half subscribe to broadband but not pay-TV, compared with about 16 percent in the U.S., according to the research firm Parks...
Overall, SVOD spending in U.S. broadband homes is up nearly 67% since 2012, according to research from Parks Associates. That firm said the average monthly spend on SVOD in U.S. homes was $6.19 in 201...
According to research from Parks Associates, 68% of smartphone owners listen to streaming music daily. That’s comparable to the 71% of consumers who watch short video clips on their phones daily. But...
© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy
Design & Developed By Agency Partner Interactive
We use cookies in this website to give you the best experience on our site and show you relevant ads. To find out more, read our privacy policy and cookie policy .