Parks Associates’ Smart Home Dashboard, quarterly consumer research featuring surveys of US internet households, finds 45 per cent of US internet households have at least one smart home device and 18 per cent have six or more.
“Heading into 2024, the profile of the smart home adopter looks different than in the earlier years of the market,” said Jennifer Kent, VP Research, Parks Associates. “Mainstream households with 1-5 devices now outnumber the smart home-enthusiast households with 6+ devices. This shift in the average smart home consumer requires companies to adjust the marketing, sales, and support strategies for their products, to better align with the needs and demands of this middle market.”
“A wide variety of players compete in the smart home,” Kent added. “Companies are building out their ecosystems to maximise their sales potential and provide a better, more integrated experience to end users. This makes the platform that much more important as a center point for control of the connected home.”
From the Advanced Television article, "Survey: 18% US homes have 6 or more smart devices"
Surveys by consulting firm Parks Associates found that many people who signed up for Prime Video's free 30-day trial were not converting to subscribers. About 34% of people surveyed by Parks Associ...
A new report from research firm Parks Associates finds that competition is heating up among streaming media player sales with four key players accounting for 94 percent of sales. From the article, ...
According to the research firm Parks Associates, about 23 percent of millennial heads of households subscribe to only over the top TV service such as Netflix. From the article "There's More To "O.J...
The number of smart home controllers used in western Europe is set to soar, from just 100,000 in 2015 to more than 9 million in 2020, according to new research from Parks Associates . The growing use...
