Parks Associates’ Smart Home Dashboard, quarterly consumer research featuring surveys of US internet households, finds 45 per cent of US internet households have at least one smart home device and 18 per cent have six or more.
“Heading into 2024, the profile of the smart home adopter looks different than in the earlier years of the market,” said Jennifer Kent, VP Research, Parks Associates. “Mainstream households with 1-5 devices now outnumber the smart home-enthusiast households with 6+ devices. This shift in the average smart home consumer requires companies to adjust the marketing, sales, and support strategies for their products, to better align with the needs and demands of this middle market.”
“A wide variety of players compete in the smart home,” Kent added. “Companies are building out their ecosystems to maximise their sales potential and provide a better, more integrated experience to end users. This makes the platform that much more important as a center point for control of the connected home.”
From the Advanced Television article, "Survey: 18% US homes have 6 or more smart devices"
The Shield Tablet has a growing collection of native games, formatted especially for its K1 chip, and the ability to relay games from PC to TV. It supports Nvidia's cloud-streaming service for games a...
"The number of new services and continued growth for many existing services show the vitality of the OTT video services market in the US," said Brett Sappington, director of research at Parks Associat...
TV manufacturers could have a very good holiday season, and the good times likely will continue through 2019. Sales of 4K or Ultra High Definition TV sets will exceed 330 million units by the end o...
According to a new study by the research firm Parks Associates, the Apple TV only accounts for 3.6% of all video streaming to televisions in the US, while its biggest rival, Roku, accounts for nearly...
