Churn has long been an issue in the streaming market. For streaming service providers, it’s a problem to be overcome. For subscribers, it’s a fact of life. The latest word out from Parks Associates pins down just how big an issue churn in streaming is, noting that streaming service churn rates are now up to 44%.
From the article "Survey: Streaming Service Churn Rates Hit 44%" by Steve Anderson.
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According to research from Parks Associates, about half of the 63% of broadband households that subscribe to OTT services subscribe to more than one. The most popular “service-stack” is to subscribe t...
