Churn has long been an issue in the streaming market. For streaming service providers, it’s a problem to be overcome. For subscribers, it’s a fact of life. The latest word out from Parks Associates pins down just how big an issue churn in streaming is, noting that streaming service churn rates are now up to 44%.
From the article "Survey: Streaming Service Churn Rates Hit 44%" by Steve Anderson.
Home security and safety are often some of the first usage cases brought up around discussions of smart home devices in broadband homes. And a new report from Parks Associates is indicating that insur...
Research company Parks Associates published a study last year suggesting that SVOD services stood to lose upwards of $500 million in revenue in 2015 from this practice. From the article "IBM Cloud...
“Nearly 50 percent of U.S. broadband consumers would like tools and support to help them lose weight or get into better shape, and over one-third are interested in products and services that can impro...
Rising consumerism of healthcare continues to be a transformative trend affecting the entire connected health industry, Harry Wang, senior research director at Parks Associates, observes. He’s referen...
