Parks Associates recently released new research focused on consumer privacy concerns, AI technologies in the smart home, and the smart lighting and video doorbell markets.
The firm’s consumer research finds safety and security are the leading value propositions for the smart home and 79% of US broadband households are concerned about data security or privacy issues.
From the article "Survey: Smart Home Tech Gives Consumers Privacy Fears, But Still Valuable Option for Integrators."
“That’s increasingly where the money is,” said Jennifer Kent, vice president of research at Parks Associates. She said these days, a TV’s worth is tied to its streaming platform. Walmart’s private...
According to Parks Associates' latest security dealer survey, familiarity with the Matter standard among dealers has increased to 24% in 2023, up from 16% in 2022. However, there's still a signifi...
Nearby is a chart shared in a recent Parks Associates release indicating the price/ value customer satisfaction rates for various technologies. The news release summarizes their findings as fol...
Research from Parks Associates has found both rising demand from residents and increased interest from property managers in smart access solutions. From the article, "2023 Trends and 2024 Predictio...
