More than two-thirds of U.S. internet-connected (a.k.a. “broadband”) households now subscribe to a streaming service such as Netflix and about four out of ten (38 percent) subscribe to more than one service, according to new research from Dallas-based Parks Associates.
Looked at another way, Parks reports that 52 percent of internet households subscribe to pay-TV plus one or more streaming video services. Despite the popularity of streaming, the number of households that rely solely on streaming for their video entertainment remains relatively low at 17 percent. Likewise, the proportion of internet-connected households that have never subscribed to a pay-TV service is only 5 percent.
From the article "Survey: Internet Streaming Now Firmly Established in U.S. "
Broadband operators have heard about the massive opportunities around providing smart home services to subscribers for many years, and while the market is growing, it remains in a nascent stage. Resea...
Parks Associates Senior Director of Research Brett Sappington pointed out that the services premium tier offers up to four concurrent streams and access to Ultra HD viewing, while the basic option onl...
As changes in the pay-TV industry continue to disrupt traditional providers, organizations will begin to incrementally establish a new data-centric culture. In large, established organizations, cultur...
Home surveillance cameras—from Ring, Nest, Arlo and others—are the eyes and ears of many neighborhoods. Around 14% of U.S. households with broadband have installed an internet-connected camera, accord...
