More than two-thirds of U.S. internet-connected (a.k.a. “broadband”) households now subscribe to a streaming service such as Netflix and about four out of ten (38 percent) subscribe to more than one service, according to new research from Dallas-based Parks Associates.
Looked at another way, Parks reports that 52 percent of internet households subscribe to pay-TV plus one or more streaming video services. Despite the popularity of streaming, the number of households that rely solely on streaming for their video entertainment remains relatively low at 17 percent. Likewise, the proportion of internet-connected households that have never subscribed to a pay-TV service is only 5 percent.
From the article "Survey: Internet Streaming Now Firmly Established in U.S. "
Apple might still be in the lead, holding 40 percent of the smartphone market, but its competitors are starting to catch up. Looking at the latest United States smartphone market share numbers, resear...
The irony is that YouTube TV may well get the growth it’s seeking sooner than anybody expects. Late last year a Parks Associates survey determined that the nascent YouTube Red was consumers’ seventh-f...
The scrappy independent streaming-platform developer has been able to beat Goliaths in the tech biz. Roku had 37% share of all streaming devices owned by U.S. broadband households in the first quarter...
New data from Parks Associates (www.parksassociates.com) shows that 70% of U.S. households with smart energy devices report saving money due to reduced energy consumption. However, the report also not...
