More than two-thirds of U.S. internet-connected (a.k.a. “broadband”) households now subscribe to a streaming service such as Netflix and about four out of ten (38 percent) subscribe to more than one service, according to new research from Dallas-based Parks Associates.
Looked at another way, Parks reports that 52 percent of internet households subscribe to pay-TV plus one or more streaming video services. Despite the popularity of streaming, the number of households that rely solely on streaming for their video entertainment remains relatively low at 17 percent. Likewise, the proportion of internet-connected households that have never subscribed to a pay-TV service is only 5 percent.
From the article "Survey: Internet Streaming Now Firmly Established in U.S. "
As of last month, around one out of every five pay-TV households subscribe to an online video service through their pay-TV providers, according to a survey from Parks Associates. That's good news for...
However, that's not the most noteworthy detail of the Parks Associates report for Charter and Comcast shareholders. Curiously, only about one-fifth of those internet users questioned subscribe to a st...
“There seemed to be an attitude around the industry that after House of Cards and Orange is the New Black, there was no way Netflix could catch lightning in a bottle again,” says Glenn Hower, a senior...
The Roku Channel is also turning heads. The company's ad-supported channel was named one of the three best ad-based over-the-top services among U.S. broadband households according to Parks Associates,...
