In related news, Parks Associates recently reported that the rate of cancellations for internet (a.k.a. OTT) video services among U.S. broadband households has held steady over the past three years at approximately 18%.
Parks pegs the average subscription length at 30 months overall and says “OTT service penetration” is starting to plateau at around 65% among U.S. broadband households. The three top streaming services — Netflix, Amazon, and Hulu — are the most stable in terms of “churn rates.”
From the article "Survey: Internet-Only TV Households Reach 17%."
And, oh yeah, there are already quite a number of STBs that allow for streaming content that includes programming from so-called broadcast and cable networks as well as the major streaming services su...
One in five internet households report being “highly sensitive” to how TV content providers collect and use data about family members and their activities, according to the latest research from Parks...
According to research firm Parks Associates, the average U.S. broadband household currently has over 120 GB of digital media and files which is projected to grow to over 1 TB (terabytes) of data by 20...
We have known for some time now that Roku and Amazon have dominated the United States streaming market. Now according to Parks Associates Roku and Amazon now control almost 70% of the market. This lea...
