That result tracks with other recent research indicating Americans are moving up to higher-speed data tiers. In its recent Quantified Customer study, Parks Associates estimated that 24% of US broadband households are likely to upgrade their Internet service over the next six months.
From the article "Survey: Consumers went big on Internet, video, voice purchases in 2020" by Karen Brown.
The number of over-the-top subscriptions has ramped up by 12% over the last two years. That’s the finding of a new research study from Parks Associates reporting that consumer adoption of services lik...
Almost half (40%) of smartphone owners already use voice recognition capabilities from Apple’s Siri, Google Now or Microsoft Cortana, according to a 10,000-person survey of broadband households conduc...
The milestone puts Sling TV ahead of Time Warner Inc.’s HBO Now in total subscribers, according to Brett Sappington, an analyst with Parks Associates, which bases its information on consumer surveys a...
Parks notes that rising stars like Showtime and CBS are making big plays to capture market share in OTT. And MLB.TV has seen increases through partnerships, such as T-Mobile’s offering of a free subsc...
