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October 13, 2015
Increasing usage of audio services will boost interest and adoption in connected audio devices and products, according to Parks Associates analysts.
"Advances in wireless streaming technology and a resurgence of interest in hi-resolution audio will stimulate consumer demand for Internet-connected audio devices," said Brad Russell, Research Analyst, Parks Associates. "Wireless speakers, multiroom audio systems, and soundbars constitute a growing home audio segment, which is offsetting declining sales in home theater and traditional audio components. Together, these three devices will generate $26 billion annually in global sales in 2020."
From the article "Surprising New Study Shows 66% Of U.S. Streams Music, Amazon #1 Paid Music Service" by Bruce Houghton.
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Parks Associates attributes a chunk of that OTT churn to consumer experimentation. “These are not free trials but instances where consumers are spending real money to try out new OTT services. One-...
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