According to research by Parks Associates, 94% of U.S. internet households have at least one subscription service, and over half subscribe to four or more streaming video services. This growing subscription fatigue is leading consumers to seek more efficient ways to manage their digital content.
According to Parks Associates, partnerships and bundling strategies are crucial for driving customer acquisition and retention. Subscription companies report that partnerships with telcos have historically driven 15-20% of their user acquisitions.
As noted in the Parks Associates white paper, effective bundling and partnerships can significantly drive customer acquisition and retention, increase customer satisfaction and reduce payment friction.
From the article "Super Bundling: The future of mobile bundling" by Anil Malhotra
Among these future buyers, 54% are willing to purchase a 4k TV with the expectation that more content will be available soon, according to Parks Associates. “European broadcasters like BBC and Fran...
Parks Associates says 33% of U.K. broadband households subscribed to an OTT video service as of 3Q 2015. The same study shows that only 15% of U.K. households with pay-TV subscribe to premium movie ch...
But thermostats that collect data on you aren’t a hypothetical. In fact, they’re quickly becoming the standard: By 2017, market research firm Parks Associates estimates more than half of the thermosta...
“The growth of OTT subscription services is amazing. Several notable OTT services launched during the past year, and more will be introduced in 2016. We expect to see a variety of new content options...
