According to research by Parks Associates, 94% of U.S. internet households have at least one subscription service, and over half subscribe to four or more streaming video services. This growing subscription fatigue is leading consumers to seek more efficient ways to manage their digital content.
According to Parks Associates, partnerships and bundling strategies are crucial for driving customer acquisition and retention. Subscription companies report that partnerships with telcos have historically driven 15-20% of their user acquisitions.
As noted in the Parks Associates white paper, effective bundling and partnerships can significantly drive customer acquisition and retention, increase customer satisfaction and reduce payment friction.
From the article "Super Bundling: The future of mobile bundling" by Anil Malhotra
That uncertainty figures to make the category interesting because it is increasing in popularity. Parks Associates said this week that 11% of U.S. broadband households plan to buy a smart speaker with...
Live broadcast TV has plummeted to 44% of consumption on televisions at the end of last year, down from 60% five years earlier, according to new research from Parks Associates. The research firm said...
The home security sector is experiencing flattening recurring monthly revenue (RMR) growth as adoption of interactive services has passed the 50% mark, according to new smart home monthly revenue rese...
OTT viewing is increasingly taking place in the living room, with more than half (52%) of U.S. broadband households now watching online video on an internet-connected television, according to a new re...
