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According to research by Parks Associates, 94% of U.S. internet households have at least one subscription service, and over half subscribe to four or more streaming video services. This growing subscription fatigue is leading consumers to seek more efficient ways to manage their digital content.
According to Parks Associates, partnerships and bundling strategies are crucial for driving customer acquisition and retention. Subscription companies report that partnerships with telcos have historically driven 15-20% of their user acquisitions.
As noted in the Parks Associates white paper, effective bundling and partnerships can significantly drive customer acquisition and retention, increase customer satisfaction and reduce payment friction.
From the article "Super Bundling: The future of mobile bundling" by Anil Malhotra
In an August report, NPD Group estimates that roughly a third of smart TVs in the U.S. weren’t actually connected to the Internet. That’s down from about half two years earlier, but still not good. Re...
In an August report, the NPD Group estimates that roughly a third of smart TVs in the U.S. weren't actually connected to the Internet. That's down from about half two years earlier, but still not good...
In late 2014, research by Parks Associates found that 16 percent of US broadband households owned a smart home device and one-third have experienced at least one technical problem with their devices....
The number of broadband households that have adopted rooftop solar panels doubled to 4 percent in the period 2013 to 2015. Seven percent of U.S. broadband households said they plan to purchase solar p...
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